Since 2021, we’ve worked with 200+ brands, launched 250+ campaigns, and placed 40,000+ stories, earning PR Agency of the Year at the afaqs! CommuniCon Awards 2024. What separates us from other agencies is our commitment to our clients: every strategy is built around your specific story and sector, which is exactly why our clients trust us and why the industry keeps recognizing our work.
PR builds something advertising can’t buy: third-party credibility. When a journalist or industry voice covers your brand, it carries more trust than any ad ever could. Beyond visibility, PR shapes how your brand is perceived during launches, growth, and even crises; it’s the difference between controlling your narrative and having the market write it for you. Every brand, regardless of size, benefits from that credibility.
As an agency, we have been operating since 2021, but our team’s expertise goes well beyond that. Collectively, our team brings over 50 years of combined experience in public relations and communications, with specialists focused on specific sectors like healthcare, EV and automobiles, technology and AI, and real estate, and many more. This means you’re not working with generalists learning your industry on the job; you’re working with people who already understand the media landscape, the audience, and what actually earns coverage in your specific space.
We work across industries like healthcare, EV and automobiles, renewable energy, real estate, technology and AI, education, consumer/F&B brands and more. We’ve built sector-specific media relationships and messaging frameworks for each, including a dedicated vertical, Adgcraft AI, exclusively for India’s AI sector.
Yes, healthcare is one of our core sectors. We understand that healthcare and pharma communications require a higher bar for accuracy and compliance than most industries, since every claim faces closer scrutiny from journalists and regulators alike.
Print media coverage still matters, but today’s audiences also discover brands through search results, social shares, and online publications. Digital PR ensures your brand’s story shows up wherever your audience is actually looking, improving search visibility alongside earned credibility. For modern businesses, this means PR coverage doesn’t just build reputation; it actively contributes to how discoverable and trustworthy your brand appears online.
Traditional PR focuses on securing coverage in print, TV, and established media publications. Digital PR extends that same relationship-building approach to online publications, digital-first media, and search visibility, meaning coverage is measured not just by reach, but by backlinks, search rankings, and online discoverability. The strategy and relationships are similar; digital PR simply accounts for how audiences actually consume media today.
This depends entirely on the brand, sector, and campaign goals; a product launch and an ongoing thought leadership program need very different coverage cadences. Rather than promising a fixed number upfront, we set realistic, sector-specific targets during onboarding based on what similar campaigns have achieved. Across our client base, we’ve collectively placed 40,000+ stories, which gives us a strong benchmark for setting honest expectations.
Our partnerships are built around clear commitments, thoughtful strategies, and meaningful results. From building brand visibility and strengthening media presence to creating impactful storytelling, we work closely with our clients to deliver the outcomes they expect.
Many of our success stories and case studies include successful campaigns and brand-specific strategies. To know more about our client success stories and PR case studies, please get in touch with us at info@adgcraft.com. We’d be happy to share examples that are most relevant to your industry and communication goals.