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Trends in PR

Major Public Relations Trends to Watch in 2023

As we step into 2023, the ever-evolving landscape of Public Relations (PR) continues to present new challenges and opportunities. The coming year promises to be a dynamic period for PR professionals, marked by transformative trends that are set to reshape the industry. From the integration of artifi...
brand community

Brand Community: What it is? How to create one?

Creating a robust brand community hinges on fostering a sense of belonging. In the era predating online brand communities, brands relied on owners’ clubs and exclusive events tailored for their most esteemed clientele. These elements persist today, playing a pivotal role in constructing and fo...

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